Let’s pretend—just for fun—that each and every one of us is going to die someday. And let’s pretend—again, just for shits and giggles—that each of us should live this life to the fullest or whatever. What are we going to do? Well, we don’t know! We’re just a coffee roaster, for crying out loud. Jeez.
But here’s what we do know: We try our best not to suck (to not suck?). If we can help a 900-person co-op in Ethiopia build a schoolhouse, of course we’ll do it. If one of our coworkers needs some time off to care for a sick parent, of course we’ll cover her shifts. If we need to take a red-eye coach flight to Frankfurt to score the perfect 1957 roasting equipment, of course we’ll do it.
And sure, we’re gonna die someday. Even this stupid Web site will probably be obsolete by next year. But as long as we’re all together, let’s do the best we can to not suck. And lighten up; it’s only coffee, after all.